AIMExpo 2014

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Digital Solutions

	Session	ActivPortal.ShowPlanner.search.sessions.tableHead.day	Time	ActivPortal.ShowPlanner.search.sessions.tableHead.track	Location	ActivPortal.ShowPlanner.sessions.column.favorites
	Branding and Social Media: A How-To Guide to Applying Your Brand's Identity Across All Channels, Including Social Media Branding and Social Media: A How-To Guide to Applying Your Brand's Identity Across All Channels, Including Social Media Start Date Thursday, October 16 Time 1:00 PM - 2:15 PM Categories Trade Education Digital Solutions PSBI@AIMExpo	Thursday, October 16	1:00 PM - 2:15 PM	Digital Solutions	W206B/C
	Branding and Social Media: A How-To Guide to Applying Your Dealership's Brand Identity Across All Channels, Including Social Media Branding and Social Media: A How-To Guide to Applying Your Dealership's Brand Identity Across All Channels, Including Social Media Start Date Thursday, October 16 Time 4:00 PM - 5:15 PM Categories Trade Education PSBI@AIMExpo Digital Solutions	Thursday, October 16	4:00 PM - 5:15 PM	Digital Solutions	W206B/C
	Google Local: How Dealers Can Beat Amazon and eBay With the Search Engine's New Service That Helps Retailers Attract Local Customers Google Local: How Dealers Can Beat Amazon and eBay With the Search Engine's New Service That Helps Retailers Attract Local Customers Start Date Friday, October 17 Time 3:00 PM - 4:15 PM Categories Trade Education Digital Solutions PSBI@AIMExpo	Friday, October 17	3:00 PM - 4:15 PM	Digital Solutions	W206B/C
	Mobile Marketing: What Does It Really Mean for the Powersports Industry? Mobile Marketing: What Does It Really Mean for the Powersports Industry? Start Date Friday, October 17 Time 1:30 PM - 2:45 PM Categories Trade Education Digital Solutions PSBI@AIMExpo	Friday, October 17	1:30 PM - 2:45 PM	Digital Solutions	W206B/C
	Social Listening: Do You Know What Your Online Reputation Is? Social Listening: Do You Know What Your Online Reputation Is? Start Date Thursday, October 16 Time 2:30 PM - 3:45 PM Categories Trade Education Digital Solutions PSBI@AIMExpo	Thursday, October 16	2:30 PM - 3:45 PM	Digital Solutions	W206B/C
	Social Listening: Do You Know What Your Online Reputation Is? Social Listening: Do You Know What Your Online Reputation Is? Start Date Friday, October 17 Time 9:30 AM - 10:45 AM Categories Trade Education Digital Solutions PSBI@AIMExpo	Friday, October 17	9:30 AM - 10:45 AM	Digital Solutions	W206B/C
	The Online Metrics That Matter: How Dealers Can Assess Their Online Marketing Efforts and Create an Action Plan to Improve Their Current Practices The Online Metrics That Matter: How Dealers Can Assess Their Online Marketing Efforts and Create an Action Plan to Improve Their Current Practices Start Date Thursday, October 16 Time 11:00 AM - 12:15 PM Categories Trade Education Digital Solutions PSBI@AIMExpo	Thursday, October 16	11:00 AM - 12:15 PM	Digital Solutions	W206B/C
	The Online Metrics That Matter: How Dealers Can Assess Their Online Marketing Efforts and Create an Action Plan to Improve Their Current Practices The Online Metrics That Matter: How Dealers Can Assess Their Online Marketing Efforts and Create an Action Plan to Improve Their Current Practices Start Date Friday, October 17 Time 11:00 AM - 12:15 PM Categories Trade Education Digital Solutions PSBI@AIMExpo	Friday, October 17	11:00 AM - 12:15 PM	Digital Solutions	W206B/C

Powering Profits

	Session	ActivPortal.ShowPlanner.search.sessions.tableHead.day	Time	ActivPortal.ShowPlanner.search.sessions.tableHead.track	Location	ActivPortal.ShowPlanner.sessions.column.favorites
	I Can Fix It With A Screwdriver, So Hand Me That Hammer: Turning Your Daily Business Tools, Including Phone, CRM, Website and Receptionist, From Expenses Into Revenue Sources I Can Fix It With A Screwdriver, So Hand Me That Hammer: Turning Your Daily Business Tools, Including Phone, CRM, Website and Receptionist, From Expenses Into Revenue Sources Start Date Thursday, October 16 Time 1:00 PM - 2:15 PM Categories Trade Education Powering Profits PSBI@AIMExpo	Thursday, October 16	1:00 PM - 2:15 PM	Powering Profits	W205B/C
	I Can Fix It With A Screwdriver, So Hand Me That Hammer: Turning Your Daily Business Tools, Including Phone, CRM, Website and Receptionist, From Expenses Into Revenue Sources I Can Fix It With A Screwdriver, So Hand Me That Hammer: Turning Your Daily Business Tools, Including Phone, CRM, Website and Receptionist, From Expenses Into Revenue Sources Start Date Friday, October 17 Time 11:00 AM - 12:15 PM Categories Trade Education Powering Profits PSBI@AIMExpo	Friday, October 17	11:00 AM - 12:15 PM	Powering Profits	W205B/C
	State of the Industry Roundtable - Moderated by Dave McMahon of Powersports Business State of the Industry Roundtable - Moderated by Dave McMahon of Powersports Business Start Date Friday, October 17 Time 3:00 PM - 4:15 PM Categories Trade Education Powering Profits PSBI@AIMExpo	Friday, October 17	3:00 PM - 4:15 PM	Powering Profits	W205B/C
	The 10 Most Important Metrics That Every Dealer and Manager Must Know The 10 Most Important Metrics That Every Dealer and Manager Must Know Start Date Friday, October 17 Time 9:30 AM - 10:45 AM Categories Trade Education PSBI@AIMExpo Powering Profits	Friday, October 17	9:30 AM - 10:45 AM	Powering Profits	W205B/C
	The 10 Most Important Metrics That Every Dealer and Manager Must Know The 10 Most Important Metrics That Every Dealer and Manager Must Know Start Date Friday, October 17 Time 1:30 PM - 2:45 PM Categories Trade Education PSBI@AIMExpo Powering Profits	Friday, October 17	1:30 PM - 2:45 PM	Powering Profits	W205B/C
	The Money Is In The Mental: The Emotional Intelligence of Sales. Understanding the Benefits of Improving and Implementing Your Emotional Intelligence Competency for Overall Dealership Success The Money Is In The Mental: The Emotional Intelligence of Sales. Understanding the Benefits of Improving and Implementing Your Emotional Intelligence Competency for Overall Dealership Success Start Date Thursday, October 16 Time 2:30 PM - 3:45 PM Categories Trade Education Powering Profits PSBI@AIMExpo	Thursday, October 16	2:30 PM - 3:45 PM	Powering Profits	W205B/C
	The Owner's Manual: A Practical Guide to Running a Profitable, Stable Motorcycle Dealership The Owner's Manual: A Practical Guide to Running a Profitable, Stable Motorcycle Dealership Start Date Thursday, October 16 Time 11:00 AM - 12:15 PM Categories Trade Education Powering Profits PSBI@AIMExpo	Thursday, October 16	11:00 AM - 12:15 PM	Powering Profits	W205B/C
	The Owner's Manual: A Practical Guide to Running a Profitable, Stable Motorcycle Dealership The Owner's Manual: A Practical Guide to Running a Profitable, Stable Motorcycle Dealership Start Date Thursday, October 16 Time 4:00 PM - 5:15 PM Categories Trade Education Powering Profits PSBI@AIMExpo	Thursday, October 16	4:00 PM - 5:15 PM	Powering Profits	W205B/C

Sales and Marketing

	Session	ActivPortal.ShowPlanner.search.sessions.tableHead.day	Time	ActivPortal.ShowPlanner.search.sessions.tableHead.track	Location	ActivPortal.ShowPlanner.sessions.column.favorites
	ESI Fuels CSI: Increasing Employee Satisfaction Index to Fuel Your Customer Satisfaction Index ESI Fuels CSI: Increasing Employee Satisfaction Index to Fuel Your Customer Satisfaction Index Start Date Thursday, October 16 Time 11:00 AM - 12:15 PM Categories Trade Education Sales and Marketing PSBI@AIMExpo	Thursday, October 16	11:00 AM - 12:15 PM	Sales and Marketing	W206A
	ESI Fuels CSI: Increasing Employee Satisfaction Index to Fuel Your Customer Satisfaction Index ESI Fuels CSI: Increasing Employee Satisfaction Index to Fuel Your Customer Satisfaction Index Start Date Thursday, October 16 Time 4:00 PM - 5:15 PM Categories Trade Education Sales and Marketing PSBI@AIMExpo	Thursday, October 16	4:00 PM - 5:15 PM	Sales and Marketing	W206A
	Finding the Right Inventory: 7 Proven Methods to Acquire the Right Inventory to Maximize Profits Finding the Right Inventory: 7 Proven Methods to Acquire the Right Inventory to Maximize Profits Start Date Friday, October 17 Time 11:00 AM - 12:15 PM Categories Trade Education Sales and Marketing PSBI@AIMExpo	Friday, October 17	11:00 AM - 12:15 PM	Sales and Marketing	W206A
	How Does Your Dealership Measure Up?: Industry Benchmarks On Technician Efficiency Rate, P&A Margins, and Major Units How Does Your Dealership Measure Up?: Industry Benchmarks On Technician Efficiency Rate, P&A Margins, and Major Units Start Date Thursday, October 16 Time 1:00 PM - 2:15 PM Categories Trade Education Sales and Marketing PSBI@AIMExpo	Thursday, October 16	1:00 PM - 2:15 PM	Sales and Marketing	W206A