AIMExpo 2014

Amanda operates her own powersports consulting business and serves as a powersports recruiter, using her diverse networking alliances, strategic business acumen and leadership abilities to find success. Amanda grew up in the powersports industry, as the daughter of Ray Little, an original employee and legendary flat track racer for the first Harley-Davidson dealership in the Atlanta market. Amanda started going to the Harley-Davidson dealership at the age of 5 to help sort parts. She was along her father’s side as he raced Formula 440 Mini Indy cars and always had a love for cars and motorcycles — anything that went fast. Her father wouldn’t allow her to race, so she came to the dealership only after going off on her own and acquiring an incredible work ethic in the retail industry, where she gained a vast amount of knowledge in retail, sales and management while still working part-time in the dealership nights and weekends. She made the full-time transition in 1998, and her father started her in the parts department. She was to work her way up from there. Her family’s dealership was the first Polaris dealership in the state of Georgia. In the first year Amanda was there, she grew the business by over 150 percent. She quickly went from parts to service to sales and, according to plan, general manager. Amanda was instrumental in creating new processes, implementing new product and programs for Polaris. In 2003, Amanda was selected to be a representative on the Polaris Dealer Council, serving on the council for more than seven years. During that same time she designed a new building for the dealership. It came in under budget and opened in less than six months, just in time for the holidays. Amanda then decided it was time to expand the lines, adding Suzuki and BRP. Amanda has contributed endless hours to growing the dealer network in Atlanta, facilitating multi-dealer co-op programs and introducing Polaris Industries to the power of NASCAR at the Atlanta Motor Speedway. Amanda is presenting at the Powersports Business Institute @ AIMExpo for the second time.