AIMExpo 2014

A rider for more than two decades, Leslie spent 15 years with Harley-Davidson (three retail, 12 corporate) and created Harley’s marketing to women role in 2007. She spearheaded many initiatives, including a Garage Party Campaign that drove 25,000 women to dealers. Leslie then crossed over to pedal bikes, leading Trek Bicycle’s women’s marketing program. She also managed their Town segment, which included electric bicycles. Leslie now helps companies be more strategic with current audiences and targeted with their outreach campaigns. Leslie is also a blogger for PowersportsBusiness.com.